Concept design for Simply Be’s premium lingerie range, The London Collection - created for plus-size women to celebrate confidence, elegance, and modern femininity.

I led the creative concept and art direction, crafting bold, empowering photography that highlights body positivity through minimal yet powerful storytelling - a confident silhouette, softly lit to celebrate natural curves and self-assurance.

Subtle London-inspired graphics - map contours and a flowing River Thames motif - add sophistication and a sense of place, resulting in a brand that feels unapologetically confident, premium, and distinctly London.