To bring the Dunelm x Natural History Museum collection to life, we set out to craft a brand identity that felt as rich and timeless as the Museum itself. The work spanned every touchpoint, from digital teaser animations designed to spark curiosity, to a fully branded NHM website experience that immersed visitors in the story of the collection. Packaging and point-of-sale carried the identity into store, while a beautifully curated lookbook and dynamic social stories extended the narrative across platforms, ensuring the collaboration captured imaginations both online and offline.